Adding value and strengthening the brand Consumer & Luxury Goods Consumer & Luxury accounted for 10% of BillerudKorsnäs’ sales in 2014. Customers include packaging manufacturers and leading international brand owners who market their products on a global scale.• Carrier bags • Gift bags • Boxes and corrugatedboxes for cosmetics, watches, shoes and drinks• Exclusive chocolate boxes PACKAGING THAT SELLSThe shape and design of the packaging makes an immediate impression and has a large impact on the consumer’s purchasingdecisions. In the competition for attention, the packaging becomes a vital element of the brand and its marketing, whether selling in-store or online. Brand owners are therefore placing an ever greater focus on packaging design with the power to differentiate and sell, and are demanding sustainable, high-quality materials with good printability – in all markets. Exclusive products in areas such as fashion, cosmetics and electronics are often sold in lavish packaging, which strengthens the sense of luxury and extends the buying experience.