Adding value and strengthening the brand

Consumer & Luxury Goods

Consumer & Luxury accounted for 10% of BillerudKorsnäs’ sales in 2014. Customers include packaging manufacturers and leading international brand owners who market their products on a global scale.

• Carrier bags
• Gift bags
• Boxes and corrugated
boxes for cosmetics, watches, shoes and drinks
• Exclusive chocolate boxes


The shape and design of the packaging makes an immediate impression and has a large impact on the consumer’s purchasingdecisions. In the competition for attention, the packaging becomes a vital element of the brand and its marketing, whether selling in-store or online. Brand owners are therefore placing an ever greater focus on packaging design with the power to differentiate and sell, and are demanding sustainable, high-quality materials with good printability – in all markets. Exclusive products in areas such as fashion, cosmetics and electronics are often sold in lavish packaging, which strengthens the sense of luxury and extends the buying experience.

Last updated: 2015-03-31