BillerudKorsnäs has a strong ambition to expand its business. Growth will occur in two dimensions, through an increased presence in growth markets and by moving up the value chain, where our know-how and unique packaging materials and solutions are able to add value.
– EXPAND GEOGRAPHICALLY AND IN THE VALUE CHAIN
Europe accounts for almost 75% of BillerudKorsnäs’ sales – a stable market with relatively low growth overall, although growth levels vary across different segments. To achieve high growth, we continue establishing ourselves in markets outside Europe. By far the strongest growth is expected in Asia, with its changing social structure and consumption patterns, plus rising demand for sustainable products and solutions.
Over the year, we established a presence in Durban, South Africa and Istanbul, Turkey, as well as further expanding the capabilities of our existing sales offices. BillerudKorsnäs now has a local presence in 15 locations around the world.
Close collaboration with customers and strategic partners all over the globe provides us with a deeper understanding of the various markets and greater opportunities to offer solutions along the whole value chain.
EXPANSION IN THE VALUE CHAIN Much of BillerudKorsnäs’ sales are to packaging manufacturers. The brand owners that purchase packaging solutions from our customers are increasingly conscious decision-makers when it comes to choosing between different materials and solutions, which means that we can get involved and add value, as the focus shifts from the cost of the packaging to the benefits that it brings.
There are also direct business opportunities further along the value chain. For example, we offer global brand owners and retail chains with manufacturing in Asia sustainable and cost-effective packaging and logistics solutions. The offer, called Managed Packaging, reduces the customer’s distribution costs, strengthens their brand and guarantees the same quality all the way to the store. This business model means that we are able to quickly deliver global solutions to customers in several different countries.