Growing markets

The global market for packaging has grown in recent years, and is expected to continue growing by over 3% per year, so that by 2016 it will be worth USD 820 billion.* The increase is fuelled by both demographic and economic factors. The global population is growing – according to UN calculations the figure of 7 billion people was passed in October 2011 and it is on course to hit 9 billion by 2050. Longevity has increased and people are moving into cities, manufacturing and consumption are taking place in different parts of the world, many people are seeing improved living standards, new technology and new lifestyles are creating new consumption patterns, and so on. All this is driving up demand for housing, infrastructure, transport, food and healthcare, which in turn is fuelling demand for packaging in various forms. At the same time, it is becoming increasingly clear that the planet’s resources are running out, which is pushing up demand for better transport and packaging solutions as a means of ensuring more sustainable consumption. Paper and board are currently the most widely used packaging materials and are globally forecasted to grow by an average of around 3% per year until 2016.* Read more.

 * Pira International, 2011.

Last updated: 2015-02-03