On June 7th, Billerud exhibited in the VIP section of the Swedish pavilion at the World Expo in Shanghai and held two all-day seminars with 140 visitors. Most visitors came from China, but other parts of Asia were also represented.
The whole pavilion was full of visitors looking forward to both the sack solutions and brand owner seminars. Seventeen journalists from the Chinese press, a photographer and five simultaneous interpreters had also gathered.
Very well known brands owners were present at the Brand Owners Seminar. The venue was packed with interested listeners from large companies, representatives from various trade associations and some of our larger customers.
In parallel with the seminar for brand owners, a sack solutions seminar was also arranged. 36 representatives from companies interested in our QuickFill concept took part. The audience included converters and companies that use sacks from China, Korea and Japan.
Press Conference with Chinese media
A press conference was also held with the Chinese media during the day. The benefits of Billerud’s packaging solutions, FibreForm and the respect that is given to the environment in the Swedish forestry sector were the main topics. Billerud´s participation was part of the investment of the Swedish Forest Industries association which is one of the main sponsors of the Swedish pavilion.
More information about the World Expo in Shanghai on http://www.swedenexpo.cn/en/ and http://en.expo2010.cn/