British packaging group Chesapeake has developed BillerudKorsnäs FibreForm® into a unique three-dimensional board concept. Named Impressions™ the concept won the Design Challenge award at the Nordic region’s leading packaging exhibition, Pack & Emballage.
“We have pioneered a completely new way of shaping board,” explains Bob Houghton, Marketing & Communications Manager at Chesapeake.
“We have been able to take advantage of the unique flexibility of FbreForm® to create shapes and effects that simply are not possible with conventional board. And we are developing new technology to make large-scale production of Impressions™ both fast and cost-efficient.”
The collaboration with Chesapeake allows BillerudKorsnäs to extend its reach to more brand owners and increase its opportunity to get more FibreForm packaging onto the market.