Smurfit Kappa, Europe’s leading supplier of corrugated packaging is on a mission to transform perceptions about the applications of its products through innovative designs.
The Norboard division of Smurfit Kappa Sheetfeeding (SKS) and BillerudKorsnäs have worked closely together to push the boundaries of performance and design of its corrugated packaging range, leading to considerable success in the global market. For many luxury goods, the look and feel of the packaging needs to communicate not only brand quality and image, but also the aspirations of the consumer. So brand owners and packaging designers are increasingly focused on creating unique packaging designs that help products stand out against the competition while still providing protection and meeting sustainability and cost demands.
Norboard has met these market trends through a series of ground-breaking products that incorporate BillerudKorsnäs’ coated liners Decor and Design. In 2011, Norboard introduced T-flute – a high-quality microflute that combines the look of a carton and tube, while offering a highly print-receptive surface. T-flute is lightweight at 400 gsm (850 micron) and designed to offer a full colour print, premium quality finish and superior strength resulting in particularly striking designs.
One of the standout designs was a camper van package for biscuits developed by UK Packaging design agency, Concept Design, for client Grandma Wild’s. It is the first package to incorporate full curvature in its design and grew from a desire to demonstrate the potential of T-flute.
And when the delicious contents of the camper van have been consumed, there is still another life for the robust package – as a toy.